[NJSquatch]

In talking with the local shop owners one issue is just the lack of people fishing. The ones that do frequent the shop are getting up in age and the next generation isn't interested in the sport. I very rarely see kids fishing. Growing up there was a big group of us that would be at the fishing hole everyday during summer break. None of our parents fished.

To make matters worse is that any parent that was into fishing has now lost their free time with all their kids activites and wind up being a taxi service carting them around.

I generally fish artificials but do make a weekly stop for live bait during ice fishing season (if we ever get another one!)

My local shop does have a large selection of lures that you can't find elsewhere and it does draw in customers