Shortfin squid. These tend to be not as numerous as the longfin in the trawl catches that I've witnessed.
These tend to have some color to them-and I've bought squid to feed fish that fishing bait suppliers couldn't sell as easy since fisherman want white squid.
an interesting article on a mass stranding up at Cape Cod.
http://spo.nmfs.noaa.gov/mfr401/mfr4015.pdf
I'm cheating a bit on the photo. There's a longfin and a short fin in the tub. Longfin is whiter, or has less pigment.