[njboarder]

I'm sorry, but this thread is becoming annoying.
First of all, most fishermen who are on this forum is not the problem, as stated multiple times in this thread, it is those vacationers or newbies who are not likely to read this. So, I think you are barking up the wrong tree here.

As far as possible solutions, I'm with Taxman.
If you fear losing customers due to higher fare, do what J2 does. Coupons.
Ever time I get on J2, I always bring the coupon and whatever discount I get from the coupon goes straight to the mate in addition to my 15% tip.