Thanks for considering advertising with us. You're probably wondering to yourself, why should I advertise on NJFishing.com? My first answer is, where else are you going to advertise, newspapers and magazines? Here are two articles published by the New York Times that would indicate that’s not such a good idea.
U.S. Newspaper Circulation Falls 10%
By RICHARD PEREZ-PENA
Published: October 26, 2009
The two-decade erosion in newspaper circulation is looking more like an avalanche, with figures released Monday showing weekday sales down more than 10 percent since last year, depressed by rising Internet readership, price increases, the recession and papers intentionally shedding unprofitable circulation.
In the six months ended Sept. 30, sales fell by 10.6 percent on weekdays and 7.5 percent on Sundays, from the period a year earlier, for several hundred papers reporting to the Audit Bureau of Circulations. That means that the industry sold about 44 million copies a day — fewer than at any time since the 1940s.
Magazine Sales Fall 6.3% at Newsstands
By THE ASSOCIATED PRESS
Published: August 11, 2008
Like newspapers, magazines have been struggling with declining advertising revenue as readers increasingly go online for news and entertainment. In the second quarter, magazines had 8.2 percent fewer ad pages, the Publishers Information Bureau reported.
In contrast to the declining newspapers and magazines circulation, NJFishing.com has had a fantastic growth spurt since we came on the scene is 1997. In 2000 we started tracking our web site traffic. That year we had 6.8 million hits on the site and in 2009 we had over 89.5 million hits. That’s over a 1200% increase in activity on the site and in 2010 we are targeting just over 100 million hits.
Most fishermen have turned to the Internet to get their fishing information. Why? For a variety or reasons:
- Fishing information on the Internet is free
- It’s convenient
- It’s not last week or yesterday’s news
- You don’t have to wrap and recycle the Internet every week
Besides declining circulations, newspaper and magazine advertising has another problem… It’s very expensive and it produces very little results. Ask yourself this question. When is the last time one of your customers said they found out about you through a magazine or newspaper ad?
The bottom line is if you are spending any money advertising your fishing business in the newspaper or magazine, your are wasting your money. In these difficult economic times, you can’t afford to waste money. Every penny counts and you need to invest them where all the NJ Fisherman are, NJFishing,com.
The reason our site is so popular is three fold:
- When someone goes to Google or Yahoo and searches for information related to fishing in New Jersey, NJFishing.com is always at the top of the search returns. Even higher then The NJ Division Of Fish and Game!! This is due to the way the site is indexed, the Internet address of site (NJfishing.com) and it’s popularity. Try a Google or Yahoo search for New Jersey Fishing or NJ fishing and you’ll see for yourself.
- Unlike newspapers where the information is limited and dated, our site is full of up to the minute local fishing information. The Message Board allows fishermen to find out who is going out for what and what is biting. They use this information to plan their fishing trips. And, they can get all the particulars on your business right on line… They can’t get that sort of information from a print ad.
- We have the largest membership of sponsors, registered users and visitors in the State with over 70 Charter and Party Boat sponsors, more then 14,000 registered users and 27,000 unique visitors per month.
We also have two very affordable Sponsorship opportunities to help you promote your business:
- The Linking Option places your boat name, phone number and web site link in the appropriate section of the site (Party Boat, Charter Boat, Marina or Tackle section). It will also be placed in your particular Port of Call on our Interactive New Jersey map.
- The Banner Option gives you everything in the Linking Plan plus a prominent banner ad that will be placed at the top of message board or on top the main site page. When someone clicks on your banner they will be taken directly to your web site. If you don’t have a banner, don’t worry, we can create one for you.
- With both Sponsorship options, you also have the added privilege of using the Message Board to further promote your business. You can post fishing reports and schedules and include links to your web site. People read your posts and with a click of a button they are instantly taken to your site. You can’t get that from a newspaper or magazine.
Please send an email to njfishing@aol.com and we will happy to email you our current rates and answer any questions you might have. If you'd like to be contacted by phone, please include your phone number.
Thanks once again for your interest in advertising with NJFishing.com. I look forward to the opportunity to work with you to increase your business and get the most out of your advertising investment with us.
Sincerely
Gerry Zagorski
NJFishing.com LLC
njfishing@aol.com
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